The Founder Frame

Every Founder Has A Story.We Frame It.

We turn founder expertise into a content system that builds trust and authority — without adding to your workload.

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Our Approach

We Don't Deliver Content And Leave.

Content isn't just a product to hand over. We plan for a specific outcome before a camera comes out, execute with minimal friction on you, and stay involved after delivery — showing you exactly how to use it.

01

Plan First, Shoot Second

Every project starts with a strategy conversation, not a camera. We know what the content needs to achieve before we decide what it looks like.

02

Little To No Founder Friction

You bring the idea and the final review. We handle everything else — planning, shooting, editing, and delivery.

03

Tied To A Real Goal

Every deliverable is built against the outcome we agreed on at the start, not just a generic content calendar.

04

We Stay In The Loop

We don't deliver and disappear — we show you how to use what we made to get the result.

What We Do

The Content Isn't The Job. Leveraging It Is.

You'll know exactly what the content is for before we ever shoot it. Here's exactly how that works, step by step.

1
Strategy Session

A deep dive into the business, what you want, and how we get there. Not the shoot yet — the plan first.

2
Shoot Day, 7–14 Days Out

Content and assets captured in one day. A full delivery timeline goes out that same afternoon.

3
First Asset, Day 3

Your first piece of content, delivered.

4
Full Delivery, Day 10

Everything else delivered, with a walkthrough explaining exactly how to use each piece.

5
Ongoing Advisory

Fortnightly calls, plus direct access throughout, holding the plan accountable to the goal we set at the start.

Services

Three Things. Done Properly.

No vague "content packages." Everything we make falls into one of three categories, built for a specific outcome.

Event shooting example — on location at Conseek
01

Event Shooting

On-the-ground coverage of talks, launches, and conferences — turned into usable brand and social content, not just a highlight reel nobody watches.

Founder-led talking-head content example
02

Founder-Led Content

Content built around you, the founder, designed to generate direct leads and sales — not just impressions and likes.

Brand day shoot setup — Premier & Co
03

Brand Day Shoots

One day on location, captured properly — a full library of brand assets built to last months, not a single post.

Proof, Not Promises

Real Work, For Real Founders.

A look at who we've worked with, and the kind of content we build for them.

Capability content shoot for Conseek
Conseek Event Shooting
Podcast studio content for Premier & Co
Premier & Co Founder-Led Content
Matt Purcell presenting a Social Kung Fu workshop
Social Kung Fu Event Shooting
Conseek
Event Shooting

Cyber security company — on-the-ground capability content from a live event, turned into usable brand and social assets.

Premier & Co
Founder-Led Content

Business coaching company — built and ran the end-to-end content and lead-generation system.

Social Kung Fu
Event Shooting

Matt Purcell — live workshop and talk coverage, turned into usable social and brand content.

See It In Motion.

Airlie Beach Mastermind
Event Shooting · Hero Recap
Conseek
Event Shooting · Capability Content

About

Founder-Led. Literally.

Jake and Mitch on location, The Founder Frame
Jake Hardy
Jake HardyStrategist & Videographer
Mitch Evans
Mitch EvansCreative Direction & Post-Production

Jake spent four years as a videographer before running the media team at Premier & Co as Lead Videographer & Head of Content — owning the business's entire creative direction, across content, paid ads, lead magnets, and CRM nurture, that scaled the company's lead flow.

Day to day, he's the strategist and hands-on planner behind every shoot — camera in hand as often as he's mapping out the plan.

Mitch built his craft shooting and editing for global brands — the Australian Open, No Limits Boxing, and Sail Croatia among them — before deciding it was time to build something of his own.

He leads pre-production planning and post-production, works directly with clients, and shapes the creative direction on every project. He's also grown his own personal brand from the ground up, so he knows firsthand what it takes to turn content into an audience.

Jake and Mitch had already crossed paths on jobs — Jake building the media team at Premier & Co, Mitch travelling the world shooting for global brands. When the timing aligned, they decided together to build something of their own — The Founder Frame, from day one, not just one founder's idea.

What drives both of them is the same thing: too many founders with real talent don't have the platform to show it — that's the gap they built this business to close.

That's direct, hands-on experience turning content into business results — not a big agency with account managers between you and the work. Founder-led, working with founder-led brands, Australia-wide.

Get In Touch

Let's Talk About Where You're Going.

No pressure, no pitch deck. Tell us a bit about your business and what you need — we'll come back to you within a day.

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Email
jakehardy.bookings@gmail.com
Phone
+61 433 840 255
Instagram
@thefounderframe_
Based
Australia-wide